Burger King Expansion

1. By mid-2009, Burger fairy was non in any of the future(a) five-spot countries France, India, Nigeria, Pakistan, and second Africa. Comp atomic number 18 these countries as possible future locations for Burger tycoon.These countries either stir large populations but ar not in near(a) proximity to the BK headquarters in Miami. How well do these five countries identify with the Burger King brand? It is hard entering foreign markets where consumers are loyal to previously established brands. Is there even bounteous holler out to go around? Burger King pull up stakes ca-ca their work restrict out for them to be successful in these markets and many not have franchising opportunities to rely on.France the concern with France is how much of the population actually consumes beef.India Burger King may have recently ruined their chances for sending their business to India. There are no beef in the McDonalds located in India. Hindu does not release beef and that is approximat ely 80% of the population. Burger King thought it was a good idea to place an ad of Lakshmi, the Indian goddess of wealth, about to eat one of the beef burgers, which are forbidden under Hindu religion. wherefore? Other than that bad business move Burger King is faced with re-inventing their menu.Nigeria- Restaurants like Tantilizers has had plenty of success in Nigeria and service similar food products to Burger King. Well, at least they sell hamburgers. Yet, it all depends on how well Burger King groundwork re-invent meat pies and other popular Nigerian foods. I think Nigeria will be a much better location than that of France and India and it has less competition.Pakistan- McDonalds seems to implant success in Pakistan and serves many beef products, chicken, and fish. Burger King can have similar success from a product/menu standpoint. However, will it be enough to compete with an already established fast food bandstand who serves similar products and have a loyal consumer ba se. However, the market is big enough for an additional player because of the population.South Africa- South Africa willIf I was on the Burger King guidance team then I would definitely try to enter into Nigeria, Pakistan, and South Africa. I do not think that France is the type of market that Burger King will do exceptional well but maybe average. India, I would not even look any further into trying to accept the BK brand.2. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.The advantages of Burger King entering into advanced markets are The disadvantages of Burger King entering new markets are3. About two-thirds of Burger Kings restaurants and revenues are in its the Statess neighbourhood (United States and Canada) and one-third elsewhere. Should this relationship change? If so, why and how?The relationship should not change. Am erica is only 5 percent of the world population but consumes 25% of beef. However, Burger King could switch up their menu but I do not think that will bring success. The fish and chicken products do not produce enough variety in international markets in my opinion.4. The case mentions that Burger King prefers to enter countries with large numbers of youth and shop centers. Why do you think these conditions would be advantageous?5. How has Burger Kings headquarters location influenced its international expansion? Has this location strengthened or weekend its global competitive position?The location has weakened Burger King international expansion. Almost three fourths of all Burger restaurants are either in the United States or LatinAmerica. Latin America because of its convenience makes up 25 percent of global operations. However, because of the small populated countries only 1/8 of the revenue comes from the same 25 percent of the international restaurants. The soused European cou ntries are not6. Evaluate Burger Kings strategy of exploitation the Brazilian experience to guide its entries into Russia.http//www.telegraph.co.uk/news/worldnews/asia/india/5786561/Burger-King-apology-to-Hindus-for-advert.htmlhttp//www.ran.org/fileadmin/materials/education/factsheets/fs_beef.pdf