Feminism and TV Commercials Essay -- essays papers

Feminism and TV Commercials telecasting moneymaking(prenominal)s to the average person atomic number 18 a form of entertainment. They are excessively a way for people to see what is world sold appear there in the real world. To a critic television mercenarys are much more than that. Depending what critical climax the critic uses he or she will analyze the television commercials differently.I decided to challenge myself and sort of of using an approach that I knew about I used bingle that I knew little about. In my addression of television commercials I focused on using the Feminist critical approach. I will contr all overt what Feminism is made up of. Then I will discuss and analyze six television commercials. Feminism has at least four different parts to it. There are the radical feminists, which argue that womens oppression is the result of the scheme of patriarchy, a system of domination in which men as a group have power over women as a group, (Storey 135) . The Marxist feminists who argue that womens oppression is cod to capitalism. The third is the liberal feminism, which does not believe a system equal patriarchy or capitalism oppresses women, besides that males are prejudice against women. The quartern is the dual systems theory, womens oppression derives from their situation within an autonomous system of sex divisions of labor and male supremacy (Vogel 128).The first TV commercial is about a woman who is walking out of wetback chime with a burrito in her hand. It is no ordinary woman she opinions skinny and beautiful. 2 young men look at her as she comes out of Taco Bell and they comment on how good she looks. This commercial might look harmless to person who does not care, but to a critic it is not. This commercial shows a very skinny woman walking out of a Taco Bell with a burrito. A woman who sees this and has a disordered self-esteem could become anorexic or bulimic. Since she might go ware a taco or something at Taco Bell and and then when she does not look like the model she might decide to break herself to look like the model. This commercial gives women a false perception and could be harmful. Women and men believe that the way the model looks is the norm and if they are not like that they will not be taken serious.In the neighboring commercial there is a man and a woman winning pictures of their surroundings. The mans film finishes so the woman grabs a photographic camera and takes the ... ...on women, particularly womens bodies, as sales bait is in ecumenic evidence (Gallagher 75). To know that the stereotyping is not only in the United States, but that it is universal is disturbing because it shows that we are in a male prevail world. Despite the mixed perception of women as models, mothers, sex objects, and so on in these commercials the bottom line is that Feminists want the best for the women in this nine and around the world. I learned by using the Feminist appr oach that women in general have it hard. I feel everyone grows up being taught about gender stereotyping since a very early age without actually noticing it. We all have to have an open mind and not tail people because of their gender. But if we must label or judge someone let it be because of what they have accomplished in life.BibliographyGallagher, Margaret. Unequal opportunities The causal agency of women and the media. France Offset Aubin, Poiters, 1981.Storey, John. An Introduction to Cultural Theory and Popular Culture. 2nd ed. gallium The University of Georgia, 1998.Vogel, Lisa. Marxism and The Oppression of Women. New Jersey Rutgers, The State University, 1983.